Liz has been a star player on successful marketing campaigns for some of the world’s best-known brands. She fosters positive change in marketing and business strategy and delivers custom digital marketing training programs online and in-class. Her passion, drive and creative vision has helped build profitable companies, propelling successful businesses to the next level.
Liz is a strategic change agent and coaches marketing teams through strategy, process and implementation. She draws on an impressive portfolio of professional knowledge in her training, including digital marketing strategy, measurement of online properties, project management, SEO, social media, website rebuilds and content marketing.
Liz holds a Bachelor in Fine Arts from Mount Allison University, a certificate in Design from Humber College and a certificate in E-Business and Web Marketing from the University of Toronto. Liz also teaches Foundations of Digital Marketing Strategy and Management at University of Toronto’s School of Continuing Studies and serves on the Advisory Board at McMaster University’s Centre for Continuing Education.
Liz provides objective advice and education on the best approach businesses should take, depending on their industry, target market and product. Liz coaches businesses in making important choices with their marketing.