Author: lizoke

liz oke weekly links roundup – Feb 12 2012 – Facebook don’ts, P&G online ad spend, R.I.P. Whitney

Great article from CBS about 6 things you should never share on Facebook 1. Birthdate (year) and place you were born 2. Vacation plans 3. Home address 4. Confessionals 5. Password clues 6. Risky behaviours Want to know why? Read the article  Proctor & Gamble is laying off 1,600 staff- a big reason for this [...]

Author: lizoke

liz oke weekly links roundup – February 5 2012 – loneliness and disability, the truth about TV news reporting, Super Bowl… and best low-budget movies

Loneliness is the most terrible poverty – Mother Teresa  An article was written earlier this week in the Globe and it really hit me. The article focuses on children and teenagers – and the marginalization of disabled people in society. Are they really integrated? This is the BEST illustration of news reporting on TV. Beautifully [...]

Author: lizoke

liz oke weekly links roundup – Feb 1 2012 – Google privacy policy, Twitter censorship, the creepy and awesome art of Mark Jenkins

My take on Google and its privacy policy changes…. basically they are consolidating user’s information from most of the Google products that the user has and creating one stream of data to deliver more targeted advertising to users… and more lucrative targeting for advertisers. What is Facebook going to strike back with? What are the US [...]

Author: lizoke

liz oke weekly links roundup – January 20, 2012 – message in a bottle, Star Wars crowd-sourced, ketchup overload and more.

Message in a bottle – Harold Hackett from PEI has a great hobby: See video here Harold has sent out over 4,000 messages in a bottle over the years and has received over 3,000 responses. Old school social networking at its best. Star Wars crowd-sourced video by fans… wow. This video is amazing and is a group [...]

Author: lizoke

Liz Oke Weekly links roundup – January 13th, 2012

Weekly links roundup is back at lizoke.com after almost a 1-year sojourn. We are back – watch out for the weekly roundup and some random firings of multiple neurons in between. With all this talk about SOPA, good ol’ Rupert Murdoch censoring the internet, some hackers are trying to launch their own sattelite into space [...]

Author: lizoke

Weekly links roundup – don’t send teens email – Zuckerberg’s unwanted fan – marketing for small business

>> Gadgets by generations – good graphs on who uses what

>> Great case study on how Dell uses Social Media to the fullest

>> Marketing tips for small companies

>> Zucky has a stalker… on Facebook

>> Superbowl ads – which one was your favourite?

Author: lizoke

Oven lovin – a trip to North Korea – the social media backlash movement – texting while bus driving…

>> Oven Lovin’ – need I say more?
>> An inside look at North Korea a la VICE magazine style
>> Hello Toronto – help save CKLN!
>> The social media backlash – small but steady movement
>> Bus drivers who text – another PR disaster for Toronto’s public transit

Author: lizoke

>> Weekly links roundup – my most beautiful and worst nightmare, good (and free) whitepapers, and a soothing contest

Here are the latest, some greatest, some not so greatest but interesting links from the past week – read more!

Author: lizoke

Author: lizoke

Marketing is all about common sense

I met a very smart and experienced marketing professional yesterday. He has worked with a lot of big brands and has seen a lot o action. He was very open and generous with his advice. He is definitely someone I can learn from.

The biggest piece of advice that he gave me was that marketing is all about common sense. That really hit home with me. He is right. It is about listening to your audience, including your colleagues imput, and using this valuable information into a solid marketing plan.

I wanted to share this advice as I think it is valuable to anyone in business out there. Trust your instincts – be a good listener and use common sense to find solutions.