Category: advertising

liz oke weekly links roundup – Feb 18 2012 – the internet and dinosaurs don’t mix, facebook has some announcements, airlines and online ads

On Wednesday Feb 29th, Facebook is hosting a day-long conference specifically for marketers. It will livestream from 12-6pm from here. One thing that will be launched formally is the timeline for businesses. This will be a good thing for online marketers to keep an eye out for – apparently it is going to be in [...]

Category: advertising

liz oke weekly links roundup – Feb 12 2012 – Facebook don’ts, P&G online ad spend, R.I.P. Whitney

Great article from CBS about 6 things you should never share on Facebook 1. Birthdate (year) and place you were born 2. Vacation plans 3. Home address 4. Confessionals 5. Password clues 6. Risky behaviours Want to know why? Read the article  Proctor & Gamble is laying off 1,600 staff- a big reason for this [...]

Category: advertising

liz oke weekly links roundup – February 5 2012 – loneliness and disability, the truth about TV news reporting, Super Bowl… and best low-budget movies

Loneliness is the most terrible poverty – Mother Teresa  An article was written earlier this week in the Globe and it really hit me. The article focuses on children and teenagers – and the marginalization of disabled people in society. Are they really integrated? This is the BEST illustration of news reporting on TV. Beautifully [...]

Category: advertising

liz oke weekly links roundup – Feb 1 2012 – Google privacy policy, Twitter censorship, the creepy and awesome art of Mark Jenkins

My take on Google and its privacy policy changes…. basically they are consolidating user’s information from most of the Google products that the user has and creating one stream of data to deliver more targeted advertising to users… and more lucrative targeting for advertisers. What is Facebook going to strike back with? What are the US [...]

Category: advertising

Weekly links roundup – don’t send teens email – Zuckerberg’s unwanted fan – marketing for small business

>> Gadgets by generations – good graphs on who uses what

>> Great case study on how Dell uses Social Media to the fullest

>> Marketing tips for small companies

>> Zucky has a stalker… on Facebook

>> Superbowl ads – which one was your favourite?

Category: advertising

>> Weekly links roundup – my most beautiful and worst nightmare, good (and free) whitepapers, and a soothing contest

Here are the latest, some greatest, some not so greatest but interesting links from the past week – read more!

Category: advertising

Who would win in this duel: batman vs. superman?

A shark or giant octopus?

How about Google vs. Facebook?

There is a lot of talk today about Google being the Goliath and Facebook being David – with a loose comparison of Google becoming yesterday’s news (remember Microsoft!?). There is an excellent interview on Bloomberg today – Gene Munster, an analyst at Piper Jaffray was interviewed about how Facebook (600 million users) is rapidly gaining ground on internet market share from Google (1 billion users). Facebook is now seen as the leader of the internet kingdom, and many superstars are jumping ship from Google and Yahoo to work at Facebook.

Category: advertising

Is Facebook good for business? Hell yes!

In 2010, something interesting happened with Facebook, it surpassed Google as the most visited website in the U.S. People are on Facebook longer and more frequently than Google. This shows a few things:

People are using Facebook as an information source
Users are connecting more for advice and feedback from their “friends” rather than a search engine
Facebook is becoming the new catch-all for people – a one-stop place to connect socially, through business networking, marketplace, and as an information/opinion source
If you have a tight advertising budget, Facebook may be a better bet to engage a larger audience than Google