On Wednesday Feb 29th, Facebook is hosting a day-long conference specifically for marketers. It will livestream from 12-6pm from here. One thing that will be launched formally is the timeline for businesses. This will be a good thing for online marketers to keep an eye out for – apparently it is going to be in [...]
Great article from CBS about 6 things you should never share on Facebook 1. Birthdate (year) and place you were born 2. Vacation plans 3. Home address 4. Confessionals 5. Password clues 6. Risky behaviours Want to know why? Read the article Proctor & Gamble is laying off 1,600 staff- a big reason for this [...]
Loneliness is the most terrible poverty – Mother Teresa An article was written earlier this week in the Globe and it really hit me. The article focuses on children and teenagers – and the marginalization of disabled people in society. Are they really integrated? This is the BEST illustration of news reporting on TV. Beautifully [...]
My take on Google and its privacy policy changes…. basically they are consolidating user’s information from most of the Google products that the user has and creating one stream of data to deliver more targeted advertising to users… and more lucrative targeting for advertisers. What is Facebook going to strike back with? What are the US [...]
>> Gadgets by generations – good graphs on who uses what
>> Great case study on how Dell uses Social Media to the fullest
>> Marketing tips for small companies
>> Zucky has a stalker… on Facebook
>> Superbowl ads – which one was your favourite?
Here are the latest, some greatest, some not so greatest but interesting links from the past week – read more!
A shark or giant octopus?
How about Google vs. Facebook?
There is a lot of talk today about Google being the Goliath and Facebook being David – with a loose comparison of Google becoming yesterday’s news (remember Microsoft!?). There is an excellent interview on Bloomberg today – Gene Munster, an analyst at Piper Jaffray was interviewed about how Facebook (600 million users) is rapidly gaining ground on internet market share from Google (1 billion users). Facebook is now seen as the leader of the internet kingdom, and many superstars are jumping ship from Google and Yahoo to work at Facebook.
In 2010, something interesting happened with Facebook, it surpassed Google as the most visited website in the U.S. People are on Facebook longer and more frequently than Google. This shows a few things:
People are using Facebook as an information source
Users are connecting more for advice and feedback from their “friends” rather than a search engine
Facebook is becoming the new catch-all for people – a one-stop place to connect socially, through business networking, marketplace, and as an information/opinion source
If you have a tight advertising budget, Facebook may be a better bet to engage a larger audience than Google