I met a very smart and experienced marketing professional yesterday. He has worked with a lot of big brands and has seen a lot o action. He was very open and generous with his advice. He is definitely someone I can learn from.

The biggest piece of advice that he gave me was that marketing is all about common sense. That really hit home with me. He is right. It is about listening to your audience, including your colleagues imput, and using this valuable information into a solid marketing plan.

I wanted to share this advice as I think it is valuable to anyone in business out there. Trust your instincts – be a good listener and use common sense to find solutions.