A lion vs. a bear?

A shark or giant octopus?

How about Google vs. Facebook?

There is a lot of talk today about Google being the Goliath and Facebook being David – with a loose comparison of Google becoming yesterday’s news (remember Microsoft!?). There is an excellent interview on Bloomberg today – Gene Munster, an analyst at Piper Jaffray was interviewed about how Facebook (600 million users) is rapidly gaining ground on internet market share from Google (1 billion users). Facebook is now seen as the leader of the internet kingdom, and many superstars are jumping ship from Google and Yahoo to work at Facebook.

>> Listen to the full interview

Although Google isn’t going away anytime soon, it would be smart to consider putting Facebook in your marketing/advertising mix this year.