Let’s connect the [strategy] dots

I help organizations of all sizes, from start-ups to global brands, get measurable results from their get measurable results by connecting marketing, technology, and strategy. Sometimes that starts with marketing. Often, it quickly expands into how teams make decisions, use tools, and execute together.

I help turn complexity into clarity, and action.

Choose your own
[strategy] adventure

I’ve been at the top of the marketing mountain more than once. I know the route, the shortcuts, and where teams tend to lose their footing.

But what I’ve learned over time is this: marketing rarely exists in isolation.

It’s shaped by leadership decisions, operating models, technology choices, and increasingly, how AI is (or isn’t) being used.

That’s why my work today sits at the intersection of marketing, technology, and business strategy. I help organizations focus on what actually matters, so marketing becomes a driver of growth, not a cost centre.

ADVICE AND TRAINING

A fresh perspective, without the fluff.
If you’re looking for a sounding board, a strategic partner, or someone to help make sense of a complex situation, I can help.

This work often includes:

  • Executive and leadership advisory
  • Marketing and technology direction
  • AI education and practical adoption
  • Ongoing strategic check-ins and reviews

Think of this as having an experienced guide alongside you — asking the right questions and helping you move forward with confidence.

PLAN IMPLEMENTATION

“Can you do it for us?”
Expert execution when you need it done yesterday

If you don’t have the time or team to implement your marketing plan yourself and don’t want the financial and emotional commitment of working with an agency, this adventure is for you. Depending on the scope of the project, I can do the work myself or assemble a crackerjack team of subject matter experts from my extensive network of partners.

No overhead. No ongoing commitment. Just the right people assembled to get you results.

  • branding
  • SEO
  • website development
  • content marketing
  • digital advertising
  • email campaigns
  • lead nurturing
  • analytics and reporting

MARKETING STRATEGY

A clear plan, built around real goals
A lizoke marketing strategy always starts with the end in mind.

What are you trying to achieve?
What does success actually look like?
And how will you know it’s working?

From there, we connect the dots between brand, channels, content, technology, and measurement — so strategy turns into action, not just slides.

This work is ideal for:

  • Repositioning or growth phases
  • Campaign and launch planning
  • 1-, 2-, or 3-year marketing roadmaps
  • business goals
  • SWOT analysis
  • competitive analysis
  • website audit
  • audience personas
  • customer journeys
  • technology selection
  • website strategy
  • content calendars
  • social media strategy
  • digital advertising strategy
  • offline marketing strategies
  • reporting recommendations
  • training recommendations
  • setting priorities
  • budgeting

ONGOING IN-HOUSE SUPPORT

Senior leadership, without the full-time commitment
A part-time senior employee without the ongoing cost

Sometimes you don’t need an agency.
You need someone inside the business who understands marketing, technology, and how teams operate.

I work as a fractional leader — often as a Fractional CMO — supporting teams through growth, change, and modernization.

This can include:

Leading or supporting internal teams
Improving marketing and sales processes
Introducing better tools, systems, and AI workflows
Knowing when to push — and when to step back

  • change management
  • mentoring
  • knowledge transfer
  • strategy
  • business development
  • project management
  • team leadership
  • program execution

Meet Liz

My resume will tell you I’ve worked in marketing strategy, digital, and operations across consulting, in-house leadership, and education.

What it won’t tell you is how I work.

I’m practical, direct, and focused on progress.
I care about good thinking, not buzzwords.
And I’m at my best when helping teams connect ideas, decisions, and execution.

Whether I’m working on marketing strategy, advising leadership, or helping teams adopt new technology and AI responsibly, my goal is always the same:
make things clearer, simpler, and more effective.

CONTACT ME

Case studies

HIGHER EDUCATION

Global education provider gets schooled in marketing

What started as a lead generation initiative evolved into a broader strategy that aligned marketing, operations, and growth goals, ultimately supporting a major organizational transition.

READ MORE

PROFESSIONAL SERVICES

National firm’s digital revolution started with LinkedIn

Supported digital and marketing transformation by improving visibility, modernizing workflows, and helping teams adopt new tools with confidence.

READ MORE

MARKETING AGENCY

Digital agency gets its mojo back By putting outside expertise on its senior team, an ambitious digital agency was able to quickly update employee skills, stabilize cash flow, develop better client processes and reimagine itself as a digital transformation agency.

READ MORE

What people say about Liz

  • “Liz is a master of all things digital, from social media to digital marketing strategy. She is the consummate professional who approaches all her projects with resolve, enthusiasm and an infectious positive attitude.”
    – Yula Economopoulos, Communications & Content
    Specialist, Blake, Cassels & Graydon LLP
  • “Liz is an exceptional instructor. She provided her students with engaging material and great real-life examples of content marketing, SEM, and web analytics. Liz is attentive, approachable and a true expert in her field. I was lucky to have her as an instructor and I highly recommend her course to anyone looking to kick start their career in digital marketing.”
    – Rohini Chopra, Digital Project Manager,
    University of Toronto
  • “It’s been an absolute pleasure working with Liz! In the last 12 months, she has launched our new website which consistently generates quality leads, a monthly email campaign, and has built up processes so our team can carry it forward. She is a versatile marketer, with a knack to make the complex clear.”
    – Kathryn Macdonald, Operations Manager,
    Trust Realty Group
  • “Liz created the foundations for Mercer’s social media strategies in Canada and Latin America, establishing a clear path for many colleagues to follow. She is focused and professional and a pleasure to work with.”
    – Sebastian Bonillas, Founder, Adapp
  • “In today’s digital world it’s often not enough to have expertise or talent in just one area. The bar keeps rising, as do client expectations about quality and commitment. It’s for these reasons that I am continually amazed at how Liz refuses to sit still and be typecast. She is fearless in her pursuit of knowledge and the suite of skills she brings to any project makes her a veritable one-person show.”
    – Glenn Nishimura, Principal, Nishimura Consulting
  • “Liz is a very adaptable instructor who, with her in-depth expertise in digital marketing, tried to make winners out of all of us. She made the class extremely engaging with hands-on group activities, short video clips, amazing guest speakers and encouraged us all to network with one another. She is easily the biggest mentor of my life!”
    – Sabah Akhter, PowerBI Business Intelligence Consultant
  • “Liz is one of the most thorough people I’ve worked with in the digital world. She always wants to know what the evidence can demonstrate instead of parroting a strategy she read, and is extremely efficient at gathering and presenting that evidence. Her passion for what she does is obvious.”
    – Christopher James, Web Content Project Manager
  • “Liz’s drive to challenge the status quo and advocate for her vision are key factors in achieving exceptional results in marketing strategy and target market engagement. Her efforts were paramount in achieving record-breaking results in the organization. I strongly recommend Liz for any marketing-centric leadership role.”
    – Jeremy DeMerchant, Founder,
    Permission to Sell Consulting Group
  • “Liz combines the perfect combination of industry knowledge, intellect and business acumen. She’s one of the very select groups of people I’ve worked with in 20+ years that really ‘gets it’! I would confidently recommend Liz to any company.”
    – Tom Murphy, Technology and Marketing Executive
  • “Liz taught my Foundations of Digital Strategy course at the University of Toronto. This was the best marketing course I’ve taken. I look to Liz now for relevant industry content, and I highly recommend her for marketing consultancy and teaching opportunities.”
    – Samantha Dobson, Shopify Plus Specialist