Liz has been a star player on successful marketing campaigns for some of the world’s best-known brands. She fosters positive change in marketing and business strategy and delivers custom digital marketing training programs online and in-class. Her passion, drive and creative vision has helped build profitable companies, propelling successful businesses to the next level.
Liz is a strategic change agent and coaches marketing teams through strategy, process and implementation. She draws on an impressive portfolio of professional knowledge in her training, including digital marketing strategy, measurement of online properties, project management, SEO, social media, website rebuilds and content marketing.
Liz holds a Bachelor in Fine Arts from Mount Allison University, a certificate in Design from Humber College and a certificate in E-Business and Web Marketing from the University of Toronto. Liz also teaches Foundations of Digital Marketing Strategy and Management, Social Media Strategy and Digital Communications at the University of Toronto’s School of Continuing Studies.
Liz is recognized by the Canadian Marketing Association (CMA) for her marking excellence and holds the designation of CM (Chartered Marketer). She is a lead course developer and instructor for the CM designation training program and currently developing the strategy component of the program with a team of experienced marketing professionals.
Liz provides objective advice and education on the best approach businesses should take, depending on their industry, target market and product. Liz coaches businesses in making important choices with their marketing.